Willms Buhse

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Managing content in the next few years is only going to get more complicated. Luckily standards are on the way. The sharing of media and entertainment via mobile devices is becoming an increasingly popular pastime and one of the most widely used mobile services. People download content to their mobile phones or receive information by MMS every day, thereby allowing content to be passed along from one to the other, finding the natural path toward the perfect target audience. Typically, the media consumed on a mobile device today includes light media content types, with a lower value of around $1.00-$2.00 per item, such as screensavers, wallpapers, or ringtones. Content providers and mobile carriers are facing piracy issues similar to those caused by peer-to-peer networks on the Internet, and they are losing revenues since much of today's lower-value content is forwar... (more)